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Image Cars – Automating Car Sales for a Family-Run Dealership

Journey to the Solution

Image Cars is a family-run used car dealership known for providing reliable vehicles to their local community. Initially reliant on a physical showroom and costly third-party listing platforms, they came to AppSphere for IT support and professional email setup. Over time, our relationship grew, leading to the development of an advanced, automated website integrated directly with Autotrader, Google Reviews, and Facebook Reviews — streamlining their operations and boosting their online presence.

The Challenge

The dealership had no central workflow for managing listings and relied on expensive third-party platforms. Cars had to be listed manually in multiple places, wasting time and increasing the risk of errors. They also lacked a professional online presence and modern IT setup.

Discovery & Analysis

We began by improving their foundational IT infrastructure — setting up professional email accounts and providing hardware support. Once trust was established, we explored how to automate their sales process. The key was to remove repetitive work and ensure consistent branding and data across all platforms.

The Solution

We built a modern, mobile-friendly website with a direct integration to Autotrader, enabling new listings to automatically populate their own site. We also pulled in live Google and Facebook reviews, enhancing credibility. The result is a single workflow where cars are uploaded once and published across all sales channels instantly. This automation reduced admin work, improved accuracy, and created a consistent, professional presence online.

Tools Used

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