Flex Storage needed more than a new site — they needed clarity, structure, and a stronger digital presence. AppSphere delivered a fast, secure, and SEO-ready site backed by fresh brand messaging and a collaborative design process.
Their previous website was running on an outdated CMS with security risks, poor design, and no SEO visibility. The messaging no longer reflected the business or its goals, and the platform was hard to update.
We conducted a collaborative discovery phase to define Flex Storage’s ideal customer and value proposition. Through this process, we uncovered a new audience segment and refined the messaging to appeal to both their current and potential customers.
We designed a fully custom website using Next.js — offering better performance, flexibility, and security than legacy CMS options. We developed new brand messaging, created a lightweight style guide, and collaborated with the client in Figma and 1:1 calls. The result: a site that speaks clearly to their audience and is set up for future growth.