Cookie Policy

Last updated: 11 December 2025

1. Introduction

This Cookie Policy explains how we use cookies and similar technologies on our website. Some cookies are required for our website to function correctly, including essential analytics that help us monitor site performance. Other cookies—such as marketing, advanced analytics, and personalisation—are optional and only used with your consent.

Where required by law, we will request your permission before placing non-essential cookies on your device.

2. What Are Cookies?

Cookies are small text files stored in your browser or device when you visit a website. They help us provide a secure, reliable experience and improve our site over time.

Cookies may store information about your device, browser, preferences, and site usage.

3. Categories of Cookies We Use

We use two categories of cookies on our website:

A. Required Cookies (Essential Analytics & Functionality)

These cookies are necessary for our website to operate properly. They include:

Essential analytics that help us understand basic site performance (e.g., page load times, error detection).
Functions that enable secure browsing and essential site features.

These cookies do not track personally identifiable information and cannot be switched off. Without them, the website may not function as intended.

Note: Our current analytics tool, Umami, uses privacy-focused, lightweight tracking. In its default configuration, it does not store personal data and only provides essential usage insights.

B. Optional Cookies (Marketing, Enhanced Analytics & Personalisation)

These cookies help us:

Analyse user behaviour in more detail
Improve content, design and user experience
Personalise features
Deliver relevant advertising and measure campaign effectiveness

These cookies are not essential and will only be used if you consent to them.

Examples include (depending on future services we implement):

Service / Tool	Purpose	Category
Google Analytics	Advanced performance & behavioural insights	Enhanced Analytics
Hotjar	Heatmaps, behaviour recordings	Enhanced Analytics
LinkedIn Insights	Advertising & attribution	Marketing
Meta/Adroll	Retargeting & ad measurement	Marketing
Instantly.ai	Tracking for outbound campaigns	Marketing

We will update this table as our technology stack evolves.

4. Managing Your Cookie Preferences

When you visit our website, you will see a cookie banner offering the following choices:

Accept All Cookies — allows all required and optional cookies
Block All Cookies — only required analytics cookies will be used
Customise (if enabled) — choose exactly which categories you accept

You can also adjust your preferences at any time by:

Changing browser settings
Clearing cookies from your device
Contacting us directly (see section below)

Please note that if you block required cookies, parts of the website may not work correctly.

5. Duration and Storage

Required cookies typically last only for the duration of your session (unless the function requires longer persistence).
Optional cookies may remain active for up to 30 days, unless otherwise specified.
You may remove all cookies at any time using your browser settings.

6. What Information Do Cookies Collect?

Required Cookies

Basic performance metrics
Error reporting
Page load information
Anonymous aggregated usage data

These do not identify you personally.

Optional Cookies

May collect additional data such as:

IP address (anonymised where possible)
Device and browser type
Behaviour patterns (pages visited, links clicked)
Session duration
Interaction data for marketing attribution

These cookies are only used if you consent to them.

7. Withdrawing Consent

You can withdraw consent for optional cookies at any time by:

Updating preferences via the cookie banner settings (if implemented)
Adjusting your browser settings
Contacting us at privacy@appsphereconsultants.co.uk

We will process your request promptly.

8. More Information

For general information about cookies, visit:

About Cookies

To understand how we collect and process personal data, please see our Privacy Policy.

9. Contact Us

If you have questions about this Cookie Policy, please contact:

AppSphere Consultants Trading as Asyym Technology Ltd

Email: privacy@appsphereconsultants.co.uk